A lukewarm reception of the Nokia 5800 by Music Void. 

http://www.themusicvoid.com/?p=345

Blackberry has just run a advertorial promotion in Time Out magazine featuring their Curve 8900.

The advertorial contains a lot of info regarding entertainment events out and about town – they are really positioning themselves as a lifestyle handset, for use in your leisure time – the advertorial allows them to be associated with the leisure events in your lifestyle. 

On a wider note, its interesting as not long ago, iphone was being promoted on O2′s business tariff, trying to cut into the business user instead.   Are both phones trying to challenge their pre-concieved stereotypes – as in, the iphone has traditionally been percieved as the more arty, trendy, creative one and Blackberries are more business-focused, austere even.  Is Apple trying to add some “rational” credibitly to their image/ image of their users, and Blackberry trying to become more artsy-fartsy?

Ee-mail 2.0 – the growth in such services is being heralded as the start of the real-time, pervasive web.

‘New communication’

Mr Sacks said: “What people want to do on social network these days is post status updates. We think it’s all people want to do.”

It is one of a growing number of services that lets users share micro-updates. Other services have a richer mix of content, including sharing photos and video, and allowing comments from people within your social network, building a so-called activity stream.

“I think it’s a new form of communication; not quite e-mail, more lightweight and more real time, often with little bit of a publishing flavour to it,” said Paul Buchheit, founder of FriendFeed, and the creator and lead developer of GMail, while at Google.

FriendFeed lets users share content from other services, such as Twitter and Flickr, and comment directly on the postings in real-time

Simplicity and ubiquity

“You used to e-mail content to people and you had to choose who you wanted to e-mail it to and you didn’t know if your friends even wanted to see it.

“Now you can passively put something out there and let people engage with it.”

The simplicity and ubiquity of some of these services is beginning to see activity feeds and status updates replace many of the uses to which e-mail was once put.

‘Open system’

The problem with the current crop of status update services is that they are to varying degrees interoperable.

For example, while Twitter can be used to power a status update on Facebook the same is not true in reverse.

While e-mail has common protocols which allow people to send and receive messages even if they are with different services, such as Hotmail or GMail, the same is not completely true with status updates and activity feeds.

There are some standard protocols but the rapid development in the complexity and breadth of activity feeds, to include comments and ratings, has led to a series of walled gardens.

‘Hard to compete’

The complex nuances of relationships on social networks, with users having different degrees of openness with different friends or followers, further complicates the introduction of standards.

Facebook has also been accused of being unwilling to open up its system and work with other status update firms, and there is a belief among some that the social network is enacting a “land grab” in an effort to become the de-facto platform.

Mr Sacks said: “On the consumer side Facebook could become the one site for all social messaging. That becomes very hard to compete with.”

But Mr Buccheit said he believed the different firms were moving towards a more federated system.

Mr Steinberg said: “We are totally happy to interoperate with other sites.”

He told BBC News that interoperability wasn’t necessary for activity streams to become a global messaging service.

“It’s definitely something and a pretty cool thing we would like to enable. Conceptually it makes a lot of sense.

“It’s in our interests to let people share. Twitter has had a lot of success in letting people taking their data and sharing it externally.

Source: http://news.bbc.co.uk/2/hi/technology/7942304.stm

For their N85 activity, Nokia has done a Nokia Super header on Sky Sports for one day – 03.03.09

Looks good – the creative was actually built by Sky Sports Creative Team!  Media owner’s own creative departments are often able to produce high quality creative, potentially at a fraction of usual production costs, and at quick turn-around times as well.

As we’ve been seeing lately, Nokia are taking more and more impactful, high-visibility formats in Online (see Nokia 5800 formats)

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Iphone is on TV and Press again, Press being in quality national press this week along with a London upweight in the Evening Standard and the Metro (London only).

A continuation of their previous campaign copy, “Life on Blackberry”, but Blackberry has again taken on the big impact formats…

Estimated OOH Spends for T-sides and LU Squares is ~ £680,208

Instead of pinging over an email as and when, with file sizes of various degrees, we can ensure everything is captured here – and it would mean the whole team at MEC (and Sony Ericsson) can login and offer their comment on news articles, competitor’s ads etc.

Hopefully this will be of value to you, and if you would like to see anything else included/ improvements – suggestions much welcomed!